Complex landscapes.
Clear paths forward.
As organizations change and grow, ideas disconnect and expectations divide. Jasper Strategy helps leaders align direction, brand, and narrative so teams move forward with clarity.
We turn strategy into direction that people understand, trust, and can act on.
We’ve partnered with leaders across sports, government, nonprofits, and professional services — using brand and communications to turn uncertainty into clarity for teams and communities.
Where leaders need clarity
Leadership alignment
Helping boards and executive teams move forward with shared direction.
Brand strategy
Ensuring your strategy, purpose, and public story reinforce each other and foster trust.
Connected comms
Turning missions into messages people understand and connect with.
Our name says a lot about our approach.
Jasper comes in a wild variety of colors and patterns — but across cultures, it’s known as a stone of grounding and clarity.
That idea reflects the core of our work: helping leaders find solid footing when decisions are complex.
Services
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Board & Executive Alignment Sessions
When leaders are misaligned, even the best strategy stalls. Board & Executive Alignment Sessions help leadership teams translate vision into coordinated action.
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Fractional Communications & Brand Leadership
Gain embedded expertise without adding headcount. Identify gaps and bring clarity to your brand and communications.
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90-Day Brand Momentum Builder
Not sure where to even start? Move from confusion to action in one quarter, gaining insights and tools to accelerate impact.
Karina Henderson
Principal & Founder, Jasper Strategy
Karina Henderson is an award-winning business and brand strategist, committed to serving and strengthening communities.
With 20+ years in communications and strategy, Karina has worked for upstart campaigns, community institutions, small businesses, and global brands. She also teaches at Marquette University.
Her work is grounded in the belief that lasting success requires both sharp strategy and a deep understanding of how people think, decide, and work together.
“Karina is the person you want in the room — both at the beginning when you need a critical thinking thought partner and along the way — to ensure your organization’s big ideas translate to impact for your customers.
Karina has the uncanny ability to ask the right questions at the right time, helping to ensure decisions are based on a solid foundation and common understanding.”
— Randy Madson, Chief of Staff, Indigenous Pact
